With consolidation in the financial services industry, large institutions continue to get larger while small to midsize banks require new and innovative strategies to remain competitive, create growth opportunities, and contribute to the bottom line. This changing environment impacts all areas of bank operations – mortgages, personal loans, credit cards, savings and checking accounts. Financial services firms are looking for ways to gather insight into customer needs and preferences to help them offer more relevant, personalized products and services to customers.
Effectively managing customer relationships is essential in financial services. Microsoft Dynamics CRM addresses many critical areas of managing a customer relationship, and it enables workers to deliver a high-touch experience based on personal and contextual knowledge of the customer. The value proposition increases for financial service companies that want to compete based on relationships and the ability to deliver high-quality, personalized sales and service to every client.
Reporting and AnalyticsThrough the use of employee dashboards and custom reporting, Microsoft Dynamics CRM provides a powerful platform for reporting and analytics. Track various factors relative to loans such as risk and economic ratings, guarantee information, and other values. Tasks such as calculating, reporting, and modeling Loan Loss Reserve adequacy can be done simply and easily through custom entities in Microsoft Dynamics CRM integrated to your core banking solution using Scribe.
Consolidating Complex DataStop using dozens of disparate systems and starting using the Microsoft Dynamics CRM platform. Easily allow data to flow from your core banking software into Dynamics CRM to allow for greater access, process automation, and business intelligence. Utilize an easily accessible 360-degree view of customers. Provide employees access to important customer data across the entire organization – from a single system.
Business Process ManagementAutomate key processes such as the loan origination process through Microsoft Dynamics CRM. There are many areas where processes can break down or stall – often waiting on action from employees who had no visibility into the tasks that were required. Through workflows within the Microsoft Dynamics CRM platform, processes can be task driven and automated with all responsible parties having complete visibility into the work-streams as they are happening.
Managing ReferralsReferrals from one department to another play an important role in the recruitment of new customers into different areas of the bank. Many banks manage referrals through a pen and paper process resulting in lost referrals. When a referral does result in a customer add within another area of the bank, the original referrer often does not know of the positive business result. Through the use of workflows, queues, and reporting, this has transitioned into a process that is managed within the Microsoft Dynamics CRM.
Banks and financial institutions recognize that identifying, attracting, and retaining profitable clients is vital to their success. Unfortunately, many lack a holistic view of their customers. Microsoft Dynamics CRM delivers the flexible tool to meet this need across multiple business segments. Through better reporting, greater understanding of clients, and better management of complex processes – Microsoft Dynamics CRM delivers an outstanding ROI and helps drive business.